Every business that wants to succeed online should find and work with a reliable SEO company. But with the rapid increase in the number of firms offering SEO services, finding a reliable one can be quite challenging. As you read through this article on how to find SEO company, you will discover 7 important questions you should ask any SEO company before you hire them
1. Which websites has the SEO company optimized?
A reliable SEO company should have a couple of references that they can give to their prospective clients. So when you carry out your preliminary interview, request for a list of satisfied clients and websites that they have successfully worked on. If the company declines to give you references for privacy reasons, it is a clear sign that you should not patronize them. You can check SEO company website – neueseo.com where they have many success stories to share and you can be sure you work with professionals.
2. What are the major SEO services provided by the company?
Before you select any SEO company, make sure that they offer all the major services required for successful SEO. For instance, they must be able to offer services such as keyword research, competitor research, web design, on-site SEO, content creation, pay-per-click campaigns, social media marketing and link building. If the company does not offer any of these major SEO services, it may be better to look elsewhere.
3. What SEO strategies does the company use?
It is now very important to know the kind of strategies that the company will employ to boost your rank in search engine result pages. This is because of the recent Panda and Penguin updates by Google. Now, any website that engages “black hat” strategies can easily get banned by Google. So you must avoid any shady practices. Make sure the company does not engage in practices such as link buying and link spamming.
4. Do they have any experience with your type of business?
It is better to hire a company that has some experience with your kind of business than one that has none. This will make it easier for them to understand your business needs. They will easily identify your target market and competitors. Most of the stages of the optimization process will be completed faster and you will start to see visible results within a short time. In addition, this kind of company will be able to offer you a lot of useful advice on how to conduct your online marketing campaign.
5. How well has the company optimized their own website?
Every competent SEO firm should be able to optimize their own website before trying to help their clients. So you should ask the company to tell you the keywords that the company’s website is targeting. Do a quick search in Google for these keywords and find out the rank of the company’s website. You should also study their website and discover the kind of SEO strategies that they have used. If their website does not have a high rank for their targeted keywords, take this as a red flag and move on to another company.
6. How well does the company communicate with clients?
Effective communication is essential for you to enjoy a successful working relationship with any SEO firm. So immediately you contact the company, you should start assessing their style of communication. Do they respond promptly to your requests for information? Do they have a staff member assigned to a particular client or is it a random arrangement? Make sure you are comfortable with their ability to communicate before you hire them. Additionally, you should ensure that they can use different kinds of communication channels such as phone, e-mail, Skype, instant messaging, online chat and social media.
7. Do they understand the main purpose of your SEO campaign?
The main goal of any SEO campaign is to attract more prospects and convert them into customers and repeat buyers. Consequently every successful SEO campaign should bring more sales and profit. This objective should be clearly understood by the SEO company before you hire them. This will allow you to set achievable goals and benchmarks prior to the signing of any agreement. The company you choose must be able to help you achieve your major marketing goals.
That was a brief discussion on how to find an SEO company. Review the questions you should ask again. Then apply them so you can select a company that will help you to plan and execute a successful SEO and online marketing program.